The Tree of Temptation is, for me, arguably the real star of CBB7 - and now the tree has now even branched out with its own ringtone! So why has The Tree of Temptation become so popular?

Well, I would argue that part of its appeal comes down to the man - a BB and CBB task producer - who loans his voice to the CBB garden-based tree prop.

As all fans of CBB and BB know, the voice of Big Brother is firm and often demanding but usually without opinion or attitude. The Tree of Temptation, however, has won thousands and thousands of fans because the character is rude, opinionated and just tells the housemates like it is!

I wonder if producers realised just how popular the prop would be when they first decided to add it to the CBB garden. Proof of its appeal can be judged by its fan base. One Facebook page alone set up to pay homage to the garden-related prop has, at the time of writing, 4,900 fans!

And now, as mentioned above, The Tree of Temptation has been awarded its own free ringtone which is available to download from the official Big Brother website!!

Daft? Silly? Maybe, but it's all good fun! And God knows we all need a bit of that in our lives these days! So more power to The Tree of Temptation - the real winner of CBB7! I certainly would prefer him to win than Vinnie 'I pay £400 for my socks' Jones!

To become a fan of The Tree of Temptation on an unofficial Facebook page, please click onto the above link.