'Made for dogs, not dragons' - pet grooming company tackle Dragons Den

Butch and Bess, based in Stirling Way, Borehamwood, delivered their pitch to the dragons about their range of essential oil-based grooming products

Butch and Bess, based in Stirling Way, Borehamwood, delivered their pitch to the dragons about their range of essential oil-based grooming products

First published in News
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Borehamwood Times: Photograph of the Author by , Reporter

The BBC's dragons got a whiff of a pet grooming company’s range of goods during the latest show.

Natural grooming company Butch and Bess, based in Stirling Way, Borehamwood, delivered their pitch on BBC2 show Dragons Den about their range of essential oil-based grooming products for consumers and professionals during a filming session in May.

Despite their best efforts, the dog-mad duo didn’t secure investment from the show’s multi-millionaire dragons Peter Jones, Duncan Banatyne, Deborah Meaden, Kelly Hoppen and Piers Linney.

Co-owner Mark Hirschel said: “It was a once in a lifetime experience, but we were gutted with how the episode was edited in the end. We were only given a few seconds air time, and the full range of thoughts and opinions of the dragons weren’t broadcast.”

“Our pitch included our own dogs wearing some of our very popular pet perfumes. Peter Jones took a sniff of my dog Roxy, and said it was the best smelling dog he had ever smelled. We would have loved that comment to make the final cut, but it wasn’t to be.”

Even though they did not get the result they hoped for, the pair say they were still glad to have gone on the show and still believe in their business and its products.

Jo Amit, who also owns the company, added: “We’re pleased we went on the show, but ultimately the participants don’t have any control over what is broadcast and what is not. But we know our products are valued very highly by pet owners and professionals across the country.

“It just confirms what we knew all along, our products are made for dogs, not dragons.”

Butch and Bess took to the papers recently after launching the national Bring Your Dog to Work day in order to raise money for three charities close to their heart.

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