The world’s longest multi-club football scarf, featuring more than 70 football clubs across England, Wales, and Scotland - including Watford -  has today been revealed to mark the launch of the Kellogg’s Football Camps programme.

In partnership with the English Football League, Manchester City, Celtic and Rangers, the football camps for girls and boys aged five to 15 will reach from Grimsby to Glasgow, Plymouth to Peterborough, supporting parents in keeping their kids active and entertained across the nation during the school summer holidays.

To celebrate the announcement, Kellogg’s is giving away 30,000 free places for the camps before they kick off this summer.

The news comes as new research shows that six in ten UK parents struggle to entertain their children throughout the school summer holidays.

Nearly 90 per cent of parents want their child to experience less screen time during the break and the same percentage believe that team sport is hugely important to learn valuable life skills.

The 100-metre-long scarf represents the involvement of EFL clubs, plus Scottish powerhouses Celtic and Rangers.

The impressive scarf is the result of more than 500 combined hours spent across design, knitting, and sewing with each club element hand-sewn by a team of specialists in Manchester.

Former pros Michael Dawson and Jermaine Beckford joined children from local schools for the launch at Birmingham City’s St Andrews stadium.

Borehamwood Times: The record-breaking scarf in all its glory.The record-breaking scarf in all its glory. (Image: Kellogg’s)

Former Hull City and England defender Dawson said: "For me, football camps during school breaks were where I had the most fun, kicking the football around with your mates.

“The EFL has such an advantage being part of so many different communities up and down the country, and to have Kellogg’s on board this summer to give so many kids the same opportunity I had when I was younger is really exciting."

Chris Silcock, Managing Director of Kellanova (the company that owns Kellogg’s) said: “Most families will be within 15 miles of a Kellogg’s Football Camp, giving children up and down Britain an opportunity to get active this summer.

“Run by FA-qualified coaches, the camps aim to be fun and to give girls and boys the opportunity to get onto the pitch and follow in the footsteps of their footballing heroes.”

Kellogg’s Football Camps sessions will take place from June too September. Parents can sign their children up at