A major retailer will be opening a new store in Watford this weekend.

Sports Direct will be opening a 35,000sq ft store in Watford High Street. 

The premises, with two floors, will offer a range of sports brands, including Nike, Adidas, Underarmour, Asics and Puma.

The store - which has created more than 50 jobs - will also include a USC streetwear and fashion store.

USC offers trend-focused customers a selection of the season’s branded denim, urban fashion, accessories and footwear. Brands will include Converse, Champion, Levis, Hilfiger Denim, Lacoste, Calvin Klein, Napapijri, Replay, G-star and Jack & Jones.

A spokesperson for SportsDirect.com said: “We are really proud to open this new retail destination in the heart of Watford. Our next-generation stores offer customers the biggest brands in sportswear, sports equipment and fashion, all under one roof.

"As we continue to grow throughout the UK, our ethos and commitment remains the same; we offer customers the biggest and best brands and unrivalled, great value.

“This is a major part of Sports Direct’s brand elevation strategy that will see a huge investment in a number of new stores, while upgrading and improving existing ones across the UK.

"This is the strategic vision of the business as it aims to meet the demands of an ever more sophisticated consumer who is increasingly looking for not only good value, but an enhanced shopping experience.”

More than 35 new Sports Direct stores are set to open over the next three years.