A new service to help people kick the habit in Borehamwood and Potters Bar has been launched after figures showed £55m is wasted on caring for smokers in the county each year.

Hertfordshire County Council’s tobacco harm reduction guidance was passed at the public health and localism cabinet panel on Tuesday.

It sets out the authority’s approach to reducing the harm caused by smoking and helping people give up.

Anyone who lives on works in Hertfordshire can take part in a range of tailor-made support sessions run over 12 weeks with a trained advisor.

As well as costing health services in the county £55m each year, adult social care services also waste around £20m per year on smokers.

The county’s statistics show that almost 70 per cent of smokers want to give up but do not know how to do so.

Cabinet member for public health and localism Councillor Teresa Heritage explained: “We would always advocate giving up in one step, which has the best evidence of long-term success, however we recognise that not everyone is ready or able to do this.

“Hertfordshire’s tobacco harm reduction approach aims to address the needs of those who are most addicted to tobacco but least able to change. It recognises that some individuals or communities need help to cut down the amount they smoke before they are ready to give up entirely.”

For more information call 0800 389 3998, text 07800 001 337 or visit www.smokefreehertfordshire.nhs.uk