Elstree charity firm to use football Pelé's signature on memorabilia (From Borehamwood Times)

Elstree charity firm Sportsrabilia to use Pelé's signature on memorabilia

9:49am Monday 20th August 2012 in News By Anna Slater

An Elstree based firm has secured a deal to use an international football player’s signature on the memorabilia it sells.

Sportsrabilia, which designs sports related goods to raise money for various charities, has reached a deal with football star Pele to use his signature on its products.

The Brazilian player signed the four-and-a-half year deal with the firm last week. 

The company is now the sole licensor of the striker’s signature.

CEO of Sportsrabilia, Danny Schindler, said: “We are extremely proud of this industry first and to implement the initiative alongside an international legend such as Pelé is an honour.”