THE BROTHER of a Borehamwood cyclist who died in a collision this week has demanded drivers pay more attention to the roads.

Zoe Sheldrake, 31, died in a collision with a black Audi on the northbound stretch of the A41 Edgware Way, close to junction 4 of the M1, at about 7.30am on Monday morning.

The Audi driver was arrested following the crash but was later released on police bail until June 28 pending further inquiries.

Ms Sheldrake was a massage therapist and training to become a personal fitness instructor.

Today her brother Rob, 29, said the tragedy had “blown [his] whole family apart”.

He said: “Everybody on the road should be responsible for everybody else. I’m not angry at the person who did this but because of him I will never be able to talk to her again.

“We hear all the time about how we should all be more green, and my sister was, so if we’re being encouraged to use bikes cyclists should be given more room on the roads.

“All it takes is a moment of a driver not thinking and that’s it. Unless this kind of thing happens to you there is no way you will know how it feels.”

Mr Sheldrake is a service engineer who travels across the country for his job.

He added: “I travel about 60,000 miles a year and I see the way a lot of people drive.

“It seems like nobody cares anymore. You see people smoking, on the phone or messing around with their sat navs and this can cause accidents.

“Then what, they say sorry? Sorry is easy and cheap.

“My sister never hurt a fly. She was just out cycling on an early morning health ride. We can't believe this has happened. It has blown my whole family apart.”

A post mortem is due to take place today and an inquest is set to open this week.

Witnesses are asked to contact the north west London collision investigation unit on 0208 998 5319.

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