Traffic police will be supporting this week’s Road Safety Week - the UK's biggest road safety event.
Brake, the road safety charity that is co-ordinating the week, is calling on drivers to protect pedestrians and cyclists by slowing down to 20mph in built up areas, looking longer, taking junctions and bends slowly and giving people plenty of room.
They are also calling on everyone to put safety first and be considerate to one another, encouraging cyclists and walkers to never take chances, and make sure they can be seen.
Chief Inspector Richard Hann, who heads the Bedfordshire, Cambridgeshire and Hertfordshire Road Policing Unit, said: “The roads can be dangerous and deaths and injuries often occur because no consideration is given to other road users.
“Drivers, riders, cyclists, pedestrians and animals all share the road so I would urge all road users to look out for each other.”
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