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Spice Way will open its first shop in Battlers Green Farm, Radlett
Updated 5:30pm Tuesday 18th March 2014 in News
A pair of award-winning entrepreneurs have launched a crowdsourcing appeal to help their bid to open a new shop.
Karen Pomerance and Louise Caplin were on holiday in Israel four years ago when they were inspired by the sights and smells of a spice market to open a new business together.
They launched Spice Way in 2010, offering a range of products, and now plan to open a shop in Battlers Green Farm, in Common Lane, Radlett, in May.
Since launching the company, Karen, of Shenley, and Radlett resident Louise have won five awards in the Great Taste Competition, including a 3* award in 2013 for their Fr’cinni Fruit Infusion drinks range.
But before they open their shop, they have launched an appeal on crowdsourcing site Kickstarter to help raise money for its fixtures and fittings, offering a range of special offers in return for different levels of investment.
They said: “We are on QVC nearly every month, which is great exposure for us, and we are so excited about our first Spice Way shop opening on Battlers Green Farm on May 4 and hope this will be the first of many concept stores in the UK for us. It's a lot of hard work but that doesn't scare us.”
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